In this episode of The Entrepreneur’s Chair, host Elizabeth Davis sits down with Helen Viljoen, founder and CEO of Nebü, the company disrupting the gold industry with a bold new category: wearable bullion. Helen shares how her multidisciplinary background in law, genetics, and conservation shaped the creation of Nebü, a brand that combines 99.99% fine gold jewelry with transparent investment value. Her mission? To make physical gold ownership more accessible, meaningful, and beautiful for everyday people, especially women. This intimate conversation explores how Nebü blends heritage and innovation, the challenges of building a purpose-driven business through global disruption, and what it really takes to build value that lasts for generations. If you’re an entrepreneur, investor, or simply someone rethinking how luxury and legacy intersect, this episode is for you.
